Why Stretch Marks Are Not Inevitable in Pregnancy |

Why Stretch Marks Are Not Inevitable in Pregnancy

admin April 7, 2015

Despite common belief, stretch marks are NOT genetic and not inevitable in pregnancy. Find out how, through diet and topical oils, you can prevent them.

**This post is sponsored by Avishi Organics.**

A lot of women believe that stretch marks are just par for the course in pregnancy.

The current thinking has been, for quite awhile, that stretch marks are genetic.  That you’re vulnerable to them, or you’re not, and there’s nothing you can do about it either way.  But there’s new evidence coming out that this is not, in fact, the case.  In fact, one study done in 2013 specifically says there is no evidence that stretch marks, in the general population, are genetic.  (There are a few cases where people who have rare genetic mutations are more prone to stretch marks, but people without these mutations — most — are not necessarily.)

Since stretch marks bother many women (although truly, you’re making a new person — and you’re beautiful whether you have them or not), it’s obviously a very interesting subject.  What can we do to help prevent, or at least reduce the severity of, stretch marks?

Reducing Stretch Marks

Up until just a few years ago, doctors and researchers maintained that there was “no evidence” that any topical cream or ingredient could reduce or eliminate stretch marks.

That doesn’t necessarily make sense, though.  Stretch marks occur when the top layers of skin stretch faster than the connective layers underneath, leading to little red/purple marks or grooves in the skin.  Over time, these fade to silver-ish or white and are not as noticeable.

When women are pregnant, their bellies can grow very rapidly, especially in the last several weeks of pregnancy, making stretch marks in that area more likely.  Teens can also get them on their arms or legs or for girls, even on their breasts, if they go through a rapid spurt of growth or development.  (Interestingly, periods of high cortisol production — the stress hormone — are associated with lowered amounts of elastin in your body, which ages your body in general and leads to skin that isn’t as resilient and is more prone to stretch marks.  So, long-term stress and anxiety can actually increase your risk of stretch marks!)

The problem is the skin’s lack of elasticity.  That it isn’t stretching fast enough.  What we would need to do is help the skin stretch more easily.  And yes, you can do that with certain topical ingredients.

A study that came out in 2013 used vitamin E, rosehip oil, and two other natural ingredients are known to promote collagen enhancement in order to prevent stretch marks.  They found significant differences in the number of women who got stretch marks, the severity of those stretch marks, and how quickly/badly any stretch marks progressed!

Combining oils that are known to help skin stretch and heal naturally really can affect whether or not you get stretch marks — or how bad they are.  It’s true that certain women are more prone than others, but just because you are prone to stretch marks doesn’t mean there is nothing you can do.  It means that you have to be more vigilant about what you do to prevent them or treat them.

The thing is, the common oils that people claim really work, like olive or cocoa butter, aren’t among these oils.  Instead, you need a high-quality product that contains the oils that truly do work.  These oils need to focus both on collagen production and elastin production to help the skin.

Avishi stretch mark oil

What Oils Prevent Stretch Marks?

There is already a product — only one that I know of — out there that actually contains the oils that help prevent stretch marks.

Avishi Organics makes an Intensive Stretch Mark Oil.  It contains:

  • Rosehip seed oil (the oil that was studied and found effective above)
  • Helichrysm essential oil
  • Sea buckthorn oil
  • Tamanu oil
  • Borage seed oil
  • Gotu kola
  • Macadamia nut oil

These are the main active ingredients.  The oil contains a few others, but nothing that isn’t 100% natural and plant-based.  (For example, it contains aloe.)

The oils included in this product are known for their ability to help skin stretch, and to heal.  This means the product, unlike most cheap commercial products, actually works.  The testimonials are really encouraging — a lot of women who didn’t think it would really work have seen a strong reduction in stretch marks, as well as no new ones appearing during pregnancy.  That’s pretty awesome.

Massaging this oil on your belly, combined with a diet that’s high in natural gelatin and omega-3 fatty acids, may help to prevent stretch marks entirely!  I have used this protocol and the ones I had from my first pregnancy are just barely visible anymore, and I haven’t gotten more (except I think there are a couple new ones on my hips, where I wasn’t putting any lotion or oil).  Yeah — it really does work!

If you’re interested in trying, hop over to Avishi’s website for more details first.

Have you ever tried anything to prevent or treat stretch marks?  Did it work?


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  1. I used wheat germ oil and a hight potency vitamin e oul and I dont have stretch marks! My mother is covered in them, so I agree with the study. You can prevent them.


  2. I did dry brushing throughout my pregnancy and I swear it’s what kept me from getting stretch marks. I’ll definitely keep this oil blend in mind though for when I’m pregnant with kiddo 2 and doing the dry brushing of course.


  3. I have a hard time with these sorts of claims. Maybe Im just bitter that I have LOTS of stretch marks 😉 But most people I hear talk about them, itjust seems like there’s no connections. My mom didnt have any during her 5 pregnancies, but she got them on her breasts when her milk came in. The commenter said her mom had some but she didn’t due to the product she used, implying that she would have been prone to them becasue of genetics. But my genetics should have made me not prone to them. My skin scars terribly from the tiniest thing. The diet claims irritate me too. i have many friends who eat SAD and all that. No stretch marks or loose skin for them. My diet did not help in this area. Again, maybe I’m just bitter and biased toward the evidence. 😉 It was nice to see a study cited, as other posts like this are usually like….I ate all theright foods and I didnt get stretch marks so you should do it too! When maybe they would not have gotten any regardless of their diet.


  4. Yes,
    I used NOW brand super concentrated vitamin E oil AND daily dry brushing. I also used one of those skin massage brushes when rubbing oil on through out the day. I was NOT gentle on my skin. I heard that its not the oils/lotions that work but the circulation created by rubbing it on. There were days when my skin was tender from the dry brushing but I’d still do it. It worked, 2 pregnancies, because I have tons of stretchmarks on my hips and boobs from puberty and also very sensitive skin. Over the years, out of all my pregnant friends (12) that I’ve told about this regimen, only one got them and she later admitted she only used the oil and only gently rubbed it on. Also, I gained 60 lbs per pregnancy sooooo….. I do believe you can prevent them


  5. I used dermelastic serum during pregnancy to prevent stretch marks, and it worked! My mom had a lot of stretch marks, so I was paranoid. I rubbed dermelastic serum on diligently twice a day and made it through pregnancy without any stretch marks. It also has a nice smell, particularly compared to a couple other stretch mark creams I tried.


  6. I was in my second month, and throughout the whole pregnancy I used the Somaluxe Stretch Mark Cream because its 100% chemical free. I used it twice a day, and three times per day during the last trimester. I continued to use it for one more month postpartum. I don’t have stretchmarks at all! It works perfectly. (I also drank a lot of water during my pregnancy (at least 10-12 glasses per day), I read it also helps you with stretchmarks and swolleness.


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Hi, I’m Kate.  I love medical freedom, sharing natural remedies, developing real food recipes, and gentle parenting. My goal is to teach you how to live your life free from Big Pharma, Big Food, and Big Government by learning about herbs, cooking, and sustainable practices.

I’m the author of Natural Remedies for Kids and the owner and lead herbalist at EarthleyI hope you’ll join me on the journey to a free and healthy life!

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