Advantages Of Celebrity Endorsement

The Advantages and Disadvantages of Celebrity Endorsements Celebrity ties can do wonders for brands--and can hurt them, too. Yet they have numerous pitfalls that companies should consider before developing an endorsement program. The Benefits of Celebrity Endorsements Build brand equity. Prior to Michael Jordan, Nike primarily sponsored tennis and track athletes. Nike wanted expand into new markets. Who better to sign than one the most electrifying young athletes in sports? The Nike-Jordan partnership has blossomed into its own multibillion dollar subsidiary company, Air https://modernalternativemama.com/wp-content/custom/personal-statement/control-the-speed-of-the-dc-motor-engineering-essay.php. Help people remember ads.

Celebrity endorsements can improve ad recall, according to researchers Jagdish Agrawal and Wagner Kamakura. Make people believe the product contributes to superstar status. Stand out. Note: It takes time and repetition for association to occur. Celebrity endorsements are not short-term tactics. Selecting a Celebrity for a Brand Brands are important company assets. Advertisers need to select celebrities who represent the image and promise of their brands. Not all celebrities fit with all brands. InGap replaced her with Joss Stone and Keith Urban, who are more likely to wear Gap-style clothing in the public eye. Advantages Of Celebrity Endorsement then, Gap has continued to use celebrities Advantages Of Celebrity Endorsement align better with their brand, such as the Avett Brothers and Kaki King. The Risks of Celebrity Endorsement Yet even if a celebrity is a good fit for the brand, using one for endorsements has its own set of possible risks: Images change.

Celebrities make mistakes.

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And when they do, they can affect the brands they endorse. Nike stuck around and lost customers. And the golf industry as a whole saw a major revenue slow-down with no Tiger on the course. Celebrities become overexposed. People may feel that the celebrity will endorse anything to make a buck. Celebrities can overshadow brands.

Consumers may focus on the celebrity, not the product. This is a particular danger when celebrities endorse multiple products at a time. David Beckham endorses a number of companies, which feature him prominently in print advertising. However, his image as the focal point of advertising devalues many products. Do you remember the brand or do you remember David Beckham?]

Advantages Of Celebrity Endorsement - phrase, simply

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