The Marketing Strategy Of Vitaminwater

vitaminwater Builds Engagement at Scale with "uncapped" YouTube Campaign

These numbers reflect the health and wellness movement in the Kingdom of Saudi Arabia, as people are now trying to select healthier food and beverage options. Inthe number of people trying to eat healthier increased by 15 million. Ready-to-drink, functional teas, coffee, enhanced bottled water and sports drinks are leading the way with use highest among consumers agesas well as among households with children. Many of those in this younger age bracket see these drinks more as a hip, lifestyle beverage.

Instead of just being thirst quenching, these drinks https://modernalternativemama.com/wp-content/custom/essay-service/buy-speeches-online.php have other perceived benefits.

What if by chance these substances joined forces? And so, Vitamin Water was born. Glaceau developed a line of bottled beverages called Vitamin Water that combine distilled water with vitamins, herbs, and flavors.

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This strategy is projected to catch the interest of not only the young Saudis but also to their older counterpart as being healthy cautious is now very in and popular with all population here in Saudi Arabia in general. Executive Summary: Vitamin Water is a powerful brand name that has much potential strength in its overall marketing strategy. For one, it has strong brand positioning where it can target large market demographics such as Teens students, Parents, generally the whole kingdom population, and you.

Vitamin Water also can engages in local and mass promotional activities.

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These are fun The Marketing Strategy Of Vitaminwater catchy to correspond with the overall brand image. Vitamin Water can be marketed as well as sold in multiple locations, so it can easily be found and kept top-of-mind. Although Vitamin Water has many positive qualities in its marketing strategy, it is left with some negative ones, as well.

For one, there is only one product line, and it has not yet been expanded upon. Currently, Vitamin Water is a product brand based outside kingdom, rather than a lifestyle brand. Several line extensions should be evaluated in order to grow the brand, and build consumer loyalty.

Its bottles are fun and colorful; however with its focus on bright pinks and purples, statistics have shown that this drink was purchased in America by more females than by males which hopefully will not be the case here in the kingdom. Little does Glaceau who created it tell https://modernalternativemama.com/wp-content/custom/essay-samples/what-is-animal-testing.php, though, about the high sugar content. While Vitamin Water started out building a strong brand outside kingdom, and has acquired an almost vast numbers of followers.

The questions that remain is: How will Vitamin Water perform in Saudi Arabia market share that is already saturated with selected variable health drinks.]

The Marketing Strategy Of Vitaminwater - for support

YouTube homepage mastheads and mobile roadblock helped launch pieces of content to drive significant awareness and traffic spikes on key campaign dates. Remarketing reengaged past audiences by serving them new content, leading to higher video viewing and engagement rates amongst these users. The team created a mobile-optimized destination and utilized mobile media to ensure the best user experience across devices. Ben believes this reinforces the importance of dynamic storytelling. As he noted, brands need to figure out a way to have a conversation, and not get too consumed in pushing the brand message. The Marketing Strategy Of Vitaminwater.