Artisan Bread Case Study

Short videos can be an effective way to keep visitors on the page, introduce users to your brand. Connecting the contact information section Artisan Bread Case Study Google Maps. Online Shopping Information Although the bakery had an online shopping section on their home page, the agency felt that it took up too much prime real estate. Their recommendation, which they illustrated in their mockup, was to reduce the size of the shopping section and rearrange it in the form of a gallery.

This would allow site visitors to browse different product options more easily in a condensed view. The block of buying goods online in a new gallery format 5.

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Ultimately, the bakery decided to proceed with offering a coupon for free coffee when visiting the cafe if a visitor filled out the short form. The idea is that this is new FAQs questions-and-answers section would be made up of real questions that users have already asked and those that they thought customers might ask in the future.

To make this FAQs section as impactful as possible, the agency researched what questions people were asking online related to the products and services that Edelweiss Bakery offered. To do this, they went to the Keyword Overview Tool, enter the main and additional keywords, clicked on the Questions block.

Antiquity[ edit ] Charred crumbs of a flatbread made by Natufian hunter-gatherers from wild wheat, wild barley and plant roots between 14, and 11, years ago have been found at the archaeological site of Shubayqa 1 in the Black Desert in Jordan , predating the earliest known making of bread from cultivated wheat by thousands of years. Wheat was domesticated in the Fertile Crescent. Excavations by Ernesto Schiaparelli , Egyptian Museum, Turin, S. The idea of a free-standing oven that could be pre-heated, with a door for access, appears to have been Greek. In ancient times the Greek bread was barley bread: Solon declared that wheaten bread might only be baked for feast days. By the 5th century BC bread could be purchased in Athens from a baker's shop, and in Rome, Greek bakers appeared in the 2nd century BC, as Hellenized Asia Minor was added to Roman dominion as the province of Asia ; [17] the foreign bakers of bread were permitted to form a collegium. In the Deipnosophistae , the author Athenaeus c. The type and quality of flours used to produce bread could also vary, as noted by Diphilus when he declared "bread made of wheat, as compared with that made of barley , is more nourishing, more digestible, and in every way superior. In the standard table setting of the day the trencher , a piece of stale bread roughly 6 inches by 4 inches 15 cm by 10 cm , was served as an absorbent plate.

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