The Impact Of Big Data Big Impact

In addition to lots of TV viewing and eating on Super Bowl Sunday, viewers continue to engage in all kinds of digital behavior. How does the big game influence technology, big data and non-sports related business?

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If a company decides to spend that kind of money, it should have a major pay-off, right? The company estimates its delivery drivers will travel the equivalent of circling the Earth 12 times that day if you add up all the mileage. On a different digital angle, do you remember the amazing response from Oreo two years ago about the blackout during the game?

Be careful out there, though, especially if you use that device for work. The combination of excited fans, pints of beer and tubs of dip can be dangerous for your devices.

Big Data ~ Big Challenge ~ Big Impact

Sports fans have a tendency to damage their devices while watching a game on TV or in person, according to an online survey by SquareTrade. This is great news for business; they can still get productivity from their employees on Super Bowl Sunday.

However, what about the Monday after, which has been nicknamed the biggest unofficial holiday of the year with increased employee absence and low work productivity? An infographic from highlighted that on average 4. Be safe and enjoy the fun, both literally and digitally!

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The Impact Of Big Data Big Impact - amusing question

While the size and nature of these data enjoy significance, what is critical here is their efficient use. Data as such is not a new phenomenon because all the businesses have always been depending on the user information to analyze the demands of their customers. But today data sets have become much more prominent owing to the rising competition and necessity to stay relevant in the concerned field of specialization. A variety of sources that help gather user information include social media, online shopping behaviors, and in-app purchases. In this context, you can make a critical note that SEO campaigns are primarily data-driven activities. The search engine optimization activities aim at boosting rankings of a particular brand or individual across search engines by organizing the collected online information. For example, Google pulls results that seem to be the most useful and authoritative for a user.

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Data Visualization The Impact of Big Data on Business With the help of big data, businesses strive to offer improved customer services, which can help boost profit. Enhanced customer experience is the principal goal of most companies. Other purposes include better target marketing, cost reduction, and gained efficiency of existing processes. Big data technologies help companies store massive amounts of information while allowing significant cost reduction. Such techniques include cloud-based analytics and Hadoop. It allows businesses to analyze information and better decision-making. Moreover, data breaches pose the need for enhanced security, which technology applications can solve. Big Data holds the potential to bring social and economic benefits to businesses. Therefore, several government agencies have formulated policies for promoting the evolution of big data. Over the years, big data analytics has evolved with the adoption of agile technologies and the increase of focus on advanced analytics.