The Father Of Modern Advertising

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They lived in Galveston, Texasbut Morris had moved Nettie to Germany during her pregnancy for better medical care. The family returned to Galveston within six months, and Lasker spent the rest of his childhood in Texas. He assisted the successful Congressional campaign of the Republican Robert Hawley in During this time, Lasker created his first campaign. They featured a photograph of a man cupping his ear. George Wilson, president of the Ear Drum company, adopted the ads and his sales increased.

Chicago, along with New York, was the center of the nation's advertising industry. Lasker, known as the "father of modern advertising," [6] made Chicago his base — As head of the Lord and Thomas agencyLasker devised a copywriting technique that appealed directly to the psychology of The Father Of Modern Advertising consumer. Women seldom smoked cigarettes; he told them if they smoked Lucky Strikes they could stay slender. Lasker's use of radio, particularly with his campaigns for Palmolive soap, Pepsodent toothpaste, Kotex products, and Lucky Strike cigarettes, not only revolutionized the advertising industry but also significantly changed popular culture.

In he met John E. Kennedya former Canadian mounted policeman who had entered advertising. Lasker believed that advertising was news, but Kennedy said, "1561ews is a technique of presentation, but advertising is a very simple thing. I can give it to you in three words, it is 'salesmanship in print'".

Within six months, their firm was one of the three or four largest advertising agencies in the nation. The relationship lasted for 17 years. Lasker helped create America's infatuation with orange juice. The citrus industry was in a slump, and California growers were producing so many oranges that they were cutting down trees in order to limit supply. Lasker created campaigns that not only encouraged consumers to eat oranges but also to drink orange juice. He is also credited as the creator of the soap opera genre, and using radio and television as media driven by advertising. He acquired an interest in the team in [1] and The Father Of Modern Advertising purchased majority control.

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He originated the Lasker Plan, a report that recommended baseball's governing authority be reformed. This led to the creation of the office of the Commissioner of Baseball. Inhe sold the team to one of his minor partners, William Wrigley Jr. Harding front center-right at Yankee Stadium in Lasker continued to be active in the Republican Party and showed the party how to use modern advertising techniques to sell their candidates.

He was a key advisor in the Harding campaign, which resulted in one of the largest landslides in history, as Warren G. Harding appealed for votes in newsreels, billboards The Father Of Modern Advertising newspaper ads [15] and aimed advertising at women who had recently achieved the right to vote.

Lasker took the job on the condition that he would serve no more than two years. At the time, he was only the third man of Jewish descent to have been appointed to such a high post in the federal government. A full quarter of the fleet were wooden hulled, and by this time were obsolete. His accomplishments included the refitting of the SS Leviathan for passenger service, as The Father Of Modern Advertising as originating ship-to-shore telephone services.

Inhe married Flora Warner. The couple had three children before her death in Mary Lasker Block born Edward Lasker bornand Frances Lasker Brody born Lasker operated at a high energy level.]

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