Strategic Marketing Case Study

In less than a year, Salesforce acquired Etacts to integrate the promising technology into its own applications. While working at Salesforce as a product manager, Liu saw an opportunity to redefine spreadsheets beyond numerical analysis. Obsessed with the idea, Liu quit his job after a year and launched Airtable with two partners, Andrew Ofstad and Emmett Nicholas. This powerful solution empowers non-techies to build simple and Strategic Marketing Case Study apps faster, helping to boost team productivity and company growth. Instead, it took a series of deliberate, consistent small steps that eventually caused an industry-wide explosion.

Ranking for over The landing page showcases a variety of use cases that show what different industries can achieve with the software.

Search intent plays a significant role in generating search traffic. It is the reason why people type queries into search engines. There are four types of search intent: Informational: Looking to learn more information e. Another thing Airtable does right is creating niche landing pages. A niche landing page addresses the needs of a specific customer segment. Salesforce adopts this strategy. Likewise, Airtable serves different teams within an organization. To attract and engage these teams, Airtable Strategic Marketing Case Study individual landing pages, blog content, and solutions tailored to their needs: These landing pages let Airtable speak directly to customers, offering solutions that address their problems.

Take the marketing niche, for instance: Airtable shows, using product screenshots, how marketers can use the software to create workflows and detailed reports.

The cloud software company also creates top-of-the-funnel, middle-of-the-funnel, and bottom-of-the-funnel content that satisfies search intent: These content pieces show not tell prospects why Airtable is an excellent choice for their brand. Seeing the product in action, with real metrics and results, can inspire trust in prospects. When you do it right, you can offer clarity to visitors, boost conversions and sales. Airtable recognizes the value of FAQs.

They create article source that answers primary questions visitors might have, further driving prospects down the sales funnel. To cover additional questions, they created a section where visitors can easily reach out to the sales team or the help center: The help center has a variety of content that Strategic Marketing Case Study visitors learn more about the product as well as specific content to help product users: Of course, Airtable replicates this strategy across the other industry landing pages.

Marketing case study: Dan Cox & Associates

If you serve multiple customer segments, you should design a content strategy and a variety of landing pages that addresses each one of their unique needs. Sure, it can be a long, frustrating process.

They want to see and feel how your product has made life easier for others before they decide to give it a try. Apart from having a great product, Airtable leverages the power of social proof at every step of the buying journey.

Marketing case study shows: Strategic marketing is worth the effort

Take this review from AutoDesk, for instance: One thing Airtable gets right here is the use of name, title, and organization. Adding the name, title, and organization helps you build credibility with visitors.

You show them that real people, not nameless, faceless brands, trust your brand to help achieve their goals. Notice Dr. Cornelia wearing a genuine smile. Somehow, a smile makes it feel like she enjoys using Airtable.

Another thing that Airtable gets right is showing the number and identity of users: These numbers demonstrate that industry leaders trust Airtable so prospects can feel more confident trusting them as well. Airtable also uses niche case studies to show the results users get from the product, like this one from Hubspot: Showing how Hubspot stays on top of their game using Airtable is an excellent way to win buy-in from prospects. From Strategic Marketing Case Study title, you can see the results Hubspot Academy gets from using Airtable.

Search engines track backlinks to determine the trustworthiness of your content. The more links your page can get from other trusted pages, the better that page will look to search engines. Airtable has more than See how their backlinks have grown over time: How did Airtable achieve this growth?]

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Surah al fatiha	2 days ago · This article is a deep dive into Airtable’s marketing strategy playbook. Beyond building a great product, Airtable’s content marketing strategy has played a significant role in establishing the brand’s success—a step-by-step process any brand can apply. We will explore how Airtable used search, outreach, and content to build a $ 2 days ago · The strategic marketing plan we crafted for Dan created a marketing framework truly constructed for success, allowing him to target efforts where they matter most. By narrowing in on true leads, this marketing case study shows how Dan saved time, money, and creative capital, while building true relationships with people who would actually sign. 2 days ago · Students also viewed Kotler 20 tif - Lecture notes 20 Thong - Grade: b+ Abstract of DCS Principles-of-marketing-chapter-2 Case Study - Amazon Failed in China A conceptual framework for the internal Branding of of nonprofit organizations.
Personal Narrative: Financial Independence	1 hour ago · "Strategic and digital marketing in cultural institutions and the impact of the COVID pandemic - a comparative analysis of two case studies," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage. 37 minutes ago · Marketing Strategy of Nutella analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Nutella marketing mix, help the brand succeed. Nutella marketing strategy helps the . 2 days ago · Students also viewed Kotler 20 tif - Lecture notes 20 Thong - Grade: b+ Abstract of DCS Principles-of-marketing-chapter-2 Case Study - Amazon Failed in China A conceptual framework for the internal Branding of of nonprofit organizations.

Strategic Marketing Case Study.

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Strategic Marketing Case Study Video

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Today we share a marketing case study to show you why. Whether your goal is to better target prospects, improve the way you communicate with your team and your customers, or to develop and articulate your brand voice, a strong marketing strategy is key. A strategic marketing plan not only helps you better understand how to present your brand to the world, but also offers a tangible framework for getting there. What does this look like in action? Running a business means constantly sifting through information to decide what to address and when. You must have a firm grasp on what really matters.