Northern Aero Data Clv Case Analysis

And what are the key insights from their analysis? Are they recommending an increase or a decrease in the overall loyalty program budget?

According to their recommendations, how should the budget be allocated? And then using this saving budget to invest in other segments, especially for platinum segments.

The largest increase comes from the platinum segment. The more customers choose Northern Aero, the more profit and value the company will obtain.

In order to increase the retention rates, the company has to increase the invested cost in the loyalty program. Although the cost is increasing, Related.]