Jones Blair Company Case Study

The company plant and headquarters are located in Dallas, Texas; and it does most of its business within this 11 county Dallas-Fort-Worth region, and also Oklahoma, New Mexico and Louisiana. Currently the company sells top quality architectural paint and accessories to various markets. The company also sells OEM materials to domestic and international customers. Jones Blair is currently looking for solutions for marketing their architectural coatings and sundries. Jones Blair mainly deals with customers looking for a high end product. They strive to produce top quality coatings by continually researching and developing new solutions.

This has led the Jones Blair product to be the highest priced product on the market. The Jones Blair Company has increased sales on an annual basis, but the sales volume has stayed the same. This is due to the high cost of research and development in their products.

The company is in fear of facing a plateau in price and being able stay competitive in the industry.

Jones Blair needs to determine where and how the company will market its architectural products in the southern US. Currently, the company employs eight sales reps to manage the inventory and customer expectation go here the companies cooperative retail outlets. This is spent on newspaper advertising and seasonal catalogs distributed by retailer. The rest of the advertising budget is spent on in-store displays, corporate brand advertising, a website, outlet signs, regional magazines, premiums, and advertising production costs. This case analysis will determine where and how the company should market its architectural products. Alternatives Jones Blair has developed four alternatives Jones Blair Company Case Study relieve the companies marketing problem.

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Most of it will be spent on television ads targeted mainly in the Dallas Fort Worth DFW area at the do-it-yourself market. Brand image is important to consumers and television ads are a great way to get the name out. This is based on the extremely high quality and performance of the products. By cutting price, Jones Blair will be able to stay competitive in price with other the other products on the market.

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These markets should be outside of the DFW area and allow for new cities and states to recognize Jones Blair. Jones Blair has done an excellent job of this link the past by watching the margins and controlling costs. By doing nothing, the company will not need to spend any additional money.

The marketing department proposes a television campaign targeted at the DFW do-it-yourself market. Research has proven that brand awareness is a major factor in purchasing decisions.

Most of the DFW consumers are do-it-yourselfers, so a television ad will be beneficial in this market.]

Really: Jones Blair Company Case Study

Jones Blair Company Case Study	Jan 03, · Jones Blair needs to determine where and how the company will market its architectural products in the southern US. Currently, the company employs eight sales reps to manage the inventory and customer expectation at the companies cooperative retail outlets. The company spends roughly 3% of net sales ($12,,*= $,). View Homework Help - Case Study Analysis on Jones Blair modernalternativemama.com from MARKETING at School of Inspired Leadership, Gurgaon. Case Brief Analysis (Jones Blair. View JOHN BLAIR CASE STUDY modernalternativemama.com from ENG c at St. John's University. Running head: JONES BLAIR CASE STUDY JONES BLAIR CASE STUDY NAME INSTITUTIONAL AFFILIATION COURSE DATE 1 Running head:5/5(14).
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Jones Blair Company Case Study.

Jones Blair Company Case Study - apologise, but

Of the two the DFW area has been proven to be the most successful area for the company. During a meeting the company discussed the problem of where and how to carry out marketing efforts. A detailed look into each option. The shopper research programme indicated that dealers will back off the brand when the customer appears price sensitive. If the company was In addition to producing a full line of architectural coatings, the company also sells paint sundries although they are not manufactured by Jones Blair. Sales have been increasing roughly 4 percent per annum over the past decade while paint gallonage has actually remained rather steady.