Brita Case Study

Brita Case Study

Optimistic of its capability to be profitable, Clorox acquired the right to market the home water filtration system. Clorox, citing the overriding long-term benefits of continuous filter sales, initially engaged in deficit spending.

Brita enjoyed success in the market by creating a perception of better tasting water. However, as water purification technology improved and consumer awareness increased, taste alone was no longer enough to sustain its massive market share. Consumers are demanding more in terms of health benefits and Brita needs to respond to their growing needs and wants.

The market environment is characterized by fast growth. As consumers are becoming more health-conscious, bottled water and water-filtration systems are becoming a necessity for most, with a Brita pitcher in 1 out of 7 homes — million households.

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Brita dominated despite many new entrants to the market. However, a small competitor, PUR, launched a different water filtration product. Now suddenly, our competitors came up with the first mover product. Thus Couric is considering allocating resources to launch a faucet-mounted filtration system in response to these emerging competitors.

Many think Brita needs to capitalize on this opportunity to gain new consumers while their name still remains synonymous with quality and taste. Thus raising the question, how should Brita attempt to further penetrate the market with their products? Lets take a look at the Pros and Cons of each option: Option 1: Implement the new faucet mount filtration Brita Case Study The How effectively do you think Rachel spent her day?

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Character Development In Cry The Beloved Country	Sep 24, · Brita Case Study. Topics: Marketing, Water purification, Clorox Pages: 2 ( words) Published: September 24, The Brita Products Company began in under the recommendation of Charlie Couric, a marketing executive with the Clorox Company. Optimistic of its capability to be profitable, Clorox acquired the right to market the home water. view modernalternativemama.com from mba 1 at iim bangalore. case study the brita products company the clorox brita usa september clorox merged with brita initially struggled for 4 years by captured. View Brita Case modernalternativemama.com from MKTG at Macquarie University. Brita PT= pour-through tap FM= faucet mounted filter Case Study Questions: Who are the target consumers and what drives them.
WALMART DONUTS TARGET AUDIENCE PROFILE	View Case Study - Brita modernalternativemama.com from AA 1Case Study: The Brita Products Company Problem definition: Clorox, which is still dominate the market of water filtering system with its Brita. View Brita Case modernalternativemama.com from MKTG at Macquarie University. Brita PT= pour-through tap FM= faucet mounted filter Case Study Questions: Who are the target consumers and what drives them. view modernalternativemama.com from mba 1 at iim bangalore. case study the brita products company the clorox brita usa september clorox merged with brita initially struggled for 4 years by captured.
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Brita Case Study	152