Boost Juice Case Study Kit

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Table of Contents Executive Summary Overview of The Boost Juice The External Environment and recommendation Product and recommendation Promotion and recommendation Place and recommendation Price Conclusions References Executive SummaryBoost juice Bars have been a growing success since they opened in Although there are other competitors, Boost manages to stay in front by augmenting and extending their products. They segment and choose target market to achieve most effective advertising and maximise sales. Boost Juice is a convenience good, currently in Boost Juice Case Study Kit maturity phase of the product life cycle with strong brand equity and brand loyalty.

They differentiate in augmented layer with its well known brand, bright packaging and convenience. The promotion achieves strong awareness by changing with social trends, having a colourful, engaging environment and successful campaigns.

Boost is now expanding not only in Australia but also overseas. Their stores are small, colourful and strategically Boost Juice Case Study Kit in high foot traffic areas. They now distribute their goods in supermarkets as well as the stores. As boost juice is in maturity phase of PLC is has chosen a stability pricing objective. Boost Juice is the fastest growing fruit juice bar in the southern hemisphere, founded by Janine Allis in Adelaide Wren, There are ranges of great tasting juices or smoothies sold by Boost which offers healthy convenience and the augmentation of various products also enhances the satisfaction of the consumers' needs from different groups.

Some of them may own similar recipes and ways to make their products.

As a competitor, Tropicana Juice bar provides a combination of special ingredients, which offers customers a "natural high" and also a reasonable price Katsudon, The brand Bubble Cup is not as healthy as other fresh natural juice bars but many retail stores exist, it is quite popular among the young people due to its cheap price as well as various tastes.]

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At that time, there were also lacking of the beneficial food store and the rate of obesity were increasing day by day. So, Janine Allis decides to make something that can replace fast food or healthy fast food alternative. This drink is not only delicious, but can give good benefit of the human body. Introduction Founded in by Australian Janine Allis, Boost Juice was launched to fill a gap in the Australian market for a healthy fast food alternative. On that time, there were also lack of beneficial food store and the rate of obesity were increasing day by day. Boost Juice Case Study Kit.