Barriers Of Conducting A Market Research

DOI: This has been accompanied by increasing public pressure for CAM to be evidence-based.

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Notwithstanding, the conduct and application of research in CAM faces a number of obstacles. No systematic review has mapped these barriers to date. Therefore, this systematic literature review aimed to explore, identify and map the barriers to the conduct and application of research in CAM. Pearling secondary searching of retrieved publications was also undertaken. Literature published only in English were included; however, no year limit was placed for searching.

Two critical appraisal tools were used to critically appraise descriptive studies and opinion publications. Results: A total of 21 eligible publications were included in this review; this comprised of eight primary research articles and thirteen opinion publications.

A critical appraisal process found two categories of good quality publications while recognising their limitations in terms of descriptive and opinion publications. The synthesised data from the selected publications about the barriers to the conduct and application of research within CAM were captured within two broad components, namely capacity and culture. Capacity encompassed elements such as access, competency, bias, incentives and time.

Encompassed within culture were elements relating to the values and complex system of CAM. Conclusions: Multiple barriers exist for the conduct and application of research in CAM. Given the growing popularity of these therapies, it is essential that the evidence base underpinning CAM also continues to expand. Without overt recognition of these barriers, enabling strategies cannot be applied.

By addressing these barriers, CAM professions will be able to develop a critical mass and a well-coordinated research effort to assist the integration of evidence - based practice in CAM. Publication types.]

Remarkable: Barriers Of Conducting A Market Research

Barriers Of Conducting A Market Research	Multiple barriers exist for the conduct and application of research in CAM. Given the growing popularity of these therapies, it is essential that the evidence base underpinning CAM also continues to expand. Without overt recognition of these barriers, enabling strategies cannot be applied. By addres Cited by: Its purpose is to identify barriers to conducting historical marketing research and to characterize the significance of this type of research. Materials and methods: The observations contained in the article were formulated on the basis of a review, analysis, synthesis and critical evaluation of the literature in the field of marketing. HISTORICAL MARKETING RESEARCH – BARRIERS TO CONDUCTING IT AND ITS IMPORTANCE. Jacek Kamiński. Economic and Regional Studies (Studia Ekonomiczne i Regionalne), , vol. 14, issue 1 Abstract: Subject and purpose of work: The article is devoted to historical marketing research. Its purpose is to identify barriers to conducting historical marketing research and to characterize the.
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Registered: Abstract Subject and purpose of work: The article is devoted to historical marketing research. Its purpose is to identify barriers to conducting historical marketing research and to characterize the significance of this type of research. Materials and methods: The observations contained in the article were formulated on the basis of a review, analysis, synthesis and critical evaluation of the literature in the field of marketing. Results: The article highlights the ahistorical attitude of marketing discipline also with reference to research in the area of marketing. Barriers to conducting this type of research were discussed and the significance of historical research was pointed out.. The barriers were characterized based on the properties of historical research as well as the features of practice and marketing theory. The problem is discussed from the point of view of marketing practice, marketing theory, the status of marketing as a science, the role of historical research as a critical approach in the science of marketing, and historical analysis of phenomena as a social perspective. The significance of historical marketing research for teaching marketing issues is underlined. Conclusions: The main conclusion of the analysis is that historical research on marketing plays a particularly significant role, despite the fact that it is found on the margins of currently undertaken issues and does not belong to the mainstream marketing.