African American Beauty

Overall, it shows show the trends, products and tools in the mainstream beauty sphere and their inherent connection to Black beauty culture. The campaign runs until Nov. This [campaign African American Beauty part of] a long-term commitment to shift the way that we do business, and create a space for Black-owned brands and for diverse customers within the beauty industry. The retailer has not set a firm or clear timeline for when it will achieve this goal.

As of JulySephora. In January, Sephora also published a commissioned report on racial bias within retail and reconfigured its annual Sephora Accelerate program to focus on BIPOC-owned brands.

Separately, Sephora is also not the only beauty retailer that is promoting its role as a home for Black-owned brands. JC Penney, which has worked with Sephora since via a shop-in-shop partnership that will end byannounced on July 20 African American Beauty it will work with BIPOC-focused e-commerce retailer Thirteen Lune for its revamped in-store beauty concept.

Those shop-in-shops will begin to appear in early ]

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Today, they are holding true to their initial commitment along with a variety of other intentional initiatives, such as the brand's latest campaign. At the end of July, the personal care and beauty company released an update on its progress toward more diversity, equity and inclusion. A few key findings include that Sephora has confirmed that it will more than double its assortment of Black-owned brands by the end of the year -- after initially only carrying eight in June The brand also adapted its Sephora Accelerate brand incubator program to focus on specifically cultivating and launching BIPOC-owned brands at Sephora. MORE: 15 Black-owned brands to celebrate and support for Juneteenth and beyond Kulfi Beauty founder Priyanka Ganjoo opened up to "GMA" about never seeing herself represented in the beauty industry and having a goal to launch her brand to create a space where South Asians not only felt seen, but celebrated. She also reflected on feeling like she belongs to a community after completing the Sephora Accelerate program. MORE: Shop Sephora's newly curated collection from Black-owned beauty brands In addition to Sephora pledging to further amplify Black-owned brands , the company has turned inward to address workplace culture by creating 19 new inclusivity training modules, focusing on anti-racism, unconscious bias and cultural allyship.

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2022-02-23

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African American Beauty

African American Beauty - remarkable, rather

African American Beauty Video

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