1 Area Of Research Social Media Platforms

Introduction Background Human papillomavirus HPV infection is a highly prevalent sexually transmitted infection.

HPV infections cause approximately 33, cases of cancer every year in the United States, including cervical, vaginal, penile, anal, and head and neck cancers [ 12 ]. Sincea vaccine against the most common HPV subtypes has been available to prevent associated cancers and genital warts [ 3 ]. Despite undeniable evidence of its effectiveness, the HPV vaccine has been controversial among parents, which has contributed to vaccine hesitancy and even refusal [ 4 ] and to relatively low national rates of HPV vaccine initiation and series completion [ 5 ]. A burgeoning antivaccine movement has affected overall vaccine coverage in the United States and contributed to a resurgence of vaccine-preventable diseases such as measles [ 7 ]. Vaccine hesitancy has been found to be driven mainly by concerns about vaccine safety and is propelled by misinformation 1 Area Of Research Social Media Platforms through social media [ 8 ].

The rapid growth of social media as an information channel has made it possible to quickly spread inaccurate or false information and create a platform for antivaccine campaigns to promulgate 1 Area Of Research Social Media Platforms misinformation [ 9 ]. Participants in the antivaccine movement circulate antivaccine sentiments and misinformation through various internet channels and create demonstrable impact on individual and community health [ 10 ]. Experts in media communications have suggested that web-based misinformation is becoming unmanageable, even as concern increases about the damage it causes to consumer well-being [ 11 ].

Efforts to curtail the phenomenon, such as story-flagging and fact-checking tools, are not enough to suppress the advocates of misinformation [ 12https://modernalternativemama.com/wp-content/custom/critical-thinking/the-impact-of-hr-practices-on-the.php ] because the efficiency and scalability of these tools are limited, and misinformation is disseminated much faster and broader than true information. Mitigation of medical and public health misinformation on social media is important; however, the sheer amount of information makes it challenging to identify these posts efficiently and accurately.

Although social media is a convenient way for users to generate, share, receive, and comment on social content [ 14 ], there is a need for broad-scale, innovative methods to track and understand the spread of health misinformation on social media outlets [ 15 ]. Identifying vaccine-related https://modernalternativemama.com/wp-content/custom/essay-service/plagiarism-free.php presented on social media is an important first step 1 Area Of Research Social Media Platforms the timely curbing of the ongoing spread of vaccine misinformation.

Given the large volume of social media posts and unique features of social media language ie, incomplete sentences and misspellingsthe use of automated methods for the identification of misinformation is challenging. However, https://modernalternativemama.com/wp-content/custom/essay-samples/the-most-dangerous-game-by-richard-connell.php learning ML —based approaches have been previously applied to identify misinformation on Twitter regarding controversial topic domains [ 16 ] and rumors regarding a range of topics [ 17 ].

ML involves the use of algorithms and statistical modeling that provide the ability to automatically conduct tasks and learn without using explicit programming [ 18 ]. Despite the utility of these ML approaches, there is a dearth of application to medical or health topics.]

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Makes sense, right? But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. The key to converting visits on your landing page? Audience research. Demographic segmentation can be a stronger starting point that can make your landing page strategy more specific. 1 Area Of Research Social Media Platforms.

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Classification of social media and overview of how important different types of social media e. Mobile social media refer to the use of social media on mobile devices such as smartphones and tablet computers. Mobile social media are a useful application of mobile marketing because the creation, exchange, and circulation of user-generated content can assist companies with marketing research, communication, and relationship development. According to Andreas Kaplan , mobile social media applications can be differentiated among four types: [37] Space-timers location and time-sensitive : Exchange of messages with relevance mostly for one specific location at one specific point in time e. Facebook Places , WhatsApp , Foursquare Space-locators only location sensitive : Exchange of messages with relevance for one specific location, which is tagged to a certain place and read later by others e. Yelp , Qype , Tumblr , Fishbrain Quick-timers only time sensitive : Transfer of traditional social media mobile apps to increase immediacy e. The term is an analogy to the concept of viral infections , which can spread rapidly from individual to individual. In a social media context, content or websites that are 'viral' or which 'go viral' are those with a greater likelihood that users will re-share content posted by another user to their social network, leading to further sharing. In some cases, posts containing popular content or fast-breaking news have been rapidly shared and re-shared by a huge number of users.