Steve Ells Quotes

Steve ells quotes

Steve Ells Cooking Simple Ideas When I created Chipotle inI had a very simple idea: Offer a simple menu of great food prepared fresh each day, using many of the same cooking techniques as gourmet restaurants.

Then serve the food quickly, in a cool atmosphere. It was food that I wanted, and thought others would like too.

We've never strayed from that original idea. The critics raved and customers began lining up at my tiny burrito joint.

Since then, we've opened a few more.]

Steve ells quotes - phrase

Things like toasted cumin seeds for the beans. The use of fresh herbs like oregano and cilantro. People told us the food was too expensive and the menu was too limited. Neither turned out to be true. I opened Chipotle with the idea that I could step away from it and use it to support my full-scale restaurant. Most people are not willing to sacrifice taste or pay a lot more when it comes to eating better. These ingredients were only available in high-end restaurants, not mainstream places. We have a very efficient system: customers go through a single line, the people who serve you are the ones who make the food, and our menu board is not cluttered. Raising money for Chipotle was really my MBA.