Different Types Of Social Influence

Different types of social influence

Fluvip has more thaninfluencers in Latin America in its portfolio to promote company campaigns.

Fluvip technology company that developed an Influencer Marketing platform in Latin America, explains how influencers have become a coveted channel by companies when making their content known and why different types of social influence are taking it from social networks purchase decisions and relationship with brands, products and the experiences they can offer. Through Influencer Marketingcompanies have the possibility to carry out advertising strategies in collaboration with well-known people on different online platforms. Currently, there is an opportunity for brands to take advantage of social networks, streaming platforms and 'live' as an effective vehicle to successfully reach consumers who are at home and who have changed their digital habits.

Through publications, recommendations and testimonials, influencers suggest buying behavior on a specific market, highlighting a certain product or service and favoring their sales.

The recommendation that a family member, close person or person you admire, can influence a very high percentage in the decisions we make regarding a product or service. What was previously word of mouth between people, has now been transferred to different social platforms. The principle of Influencer Marketing is the power of recommendation and the closeness it generates with your conversation through publications, advice, and testimonials.

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The criteria used to measure the success of an influencer with his audience are: number of followers, reach and engagement, cost per engagement, number of impressions, traffic data, among others; But there are also a series of qualitative criteria that help to determine their real ability to influence such as personality and attitude, the detail of the profile, the line of communication and expertise in relation to different topics. Fluvip different types of social influence within its portfolio with more thaninfluencers in Latin America that, depending on the characteristics of the campaign, the objective, scope, target and the specific need of each brand, they can employ.

According to the figuration and acceptance that people have in social networks Fluvip proposes the following categorization: Celebrities : Personalities who acquired different types of social influence fame or recognition with the public and were born in a place other than social networks. Influencers or Professionals: Digital natives who have grown up generating content on social digital platforms. People who stand out for their expertise in a certain area, category, trade or profession and who, due to their value, are attractive when sharing their knowledge. Professionals or Microinfluencers: These are accounts that have more than 10, followers on social networks such as Instagram, since after this number visitors can be redirected swipe up to other pages using the story format.

Nanoinfluencers: They are the people who have at least one follower, but who also generate content with some periodicity and with value for their audience.

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Image: Laura Chouette via Unsplash. Social networks give an incredible opportunity to dare, upload a photo, make a video, tell a story. The true success of an influencer is when he solves the needs that his audience has and these can be from entertainment to education. Social networks have become a window for many things, they are a microphone with great amplification, which also requires responsible behavior. Our recommendation to people who are creating content is to talk different types of social influence their followers, know what they like and what they can see as their audience changes.]

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Gordon Burghardt, Matthew Cooper, David Buehler, Nina Fefferman Abstract This dissertation assesses fundamental social factors that drive variation in calling and other behaviors of experimental flocks of Carolina chickadees. Specifically, I tested how group member familiarity and group composition affected individual behavior. In addition, I performed a direct experimental test of the Social Complexity Hypothesis for Communicative Complexity, which states that groups that are more socially complex will communicate with greater signal complexity than groups that are less social complex. I consider complexity to be a combination of three factors: the number of parts in a system, the variation among the parts, and the variation in the way those parts interact. In this dissertation I tested for these effects in flocks of Carolina chickadees and sometime tufted titmice. I trapped birds from naturally occurring wild flocks and experimentally created flocks in semi-natural outdoor aviaries. I used a mix of ad libitum and focal sampling methods to observe and record behaviors of birds in flocks. I then transcribed note types of calls produced by birds to be able to calculate metrics of communicative complexity. Chapter 1 tests for the effect of flockmate familiarity on note composition and information content of calls in flocks of Carolina chickadees. I found that although note-type usage differed between conditions, information content of calls and social group association patterns did not differ.