Kiss in effective communication
by Mike_B
I'm a firm believer in KISS, an acronym for "Keep It Simple, Stupid," because it's a really effective reminder to ensure whatever you're writing is easily understandable and digestible. KISS, an acronym for keep it simple, stupid, is a design principle noted by the U.S. Navy in The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore, simplicity should be a key goal in design, and unnecessary complexity should be avoided. The phrase has been associated with aircraft engineer Kelly Johnson. The Missing: effective communication. May 03, · But “KISS” is a useful and important principle off the battlefield, too. In fact, when it comes to political and public affairs advertising, “KISS” is maybe the most important principle of all; the easier it is for the audience to grasp an advertiser’s message, the more likely it is that that audience will engage with it. Read more